Tastes like great coffee. My wife is always afraid she won't like mushrooms, but she enjoyed mushroom blend just fine. If I put on my specialty coffee had I can say this brew has a bit of an earthy flavor, but that's normal for a medium roast. Put this back-to-back with your favorite diner coffee and you probably couldn't pick out which one has mushrooms in it. Heady Cup really nailed this brew. I tried other mushroom coffees from big name brands, who often use instant coffee instead of fresh ground, and this is superior. It's hard to tell if the buzz I feel is from the mushrooms or the caffeine, but that's how it should be. Tastes good, and contains extra plant ingredients. I like it.