The coffee has a great taste. (No, it doesn’t taste like mushroom) - the mushroom powder has several medicinal benefits, some proven and some not. It’s more expensive than regular coffee, but since it tastes great and has additional benefits, to me it’s worth it! The staff are brilliant! We ordered some to collect from our local market, but since Heady Cup weren’t going to make it on that day, they hand delivered to our house!!!